August 2014

Drive Traffic To Your Website With High-Quality Links


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Potential customers are searching the web 24 hours a day, 7 days a week looking for your products and services.

Make it easy for customers to find your website

One of the best ways to ensure that your site is easily found is to improve its search ranking with inbound links.

In general, the more links there are to your website the higher the site tends to rank in popular search engines like Google, Yahoo, and MSN/Bing. Each […]

July 2014

Online Sales Conversion – From Online to Offline: How to Get Web Visitors Into Your Retail Store


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

If you own a retail or physical store, you should know that online marketing is essential to your success. Finding customers online can be just as valuable to your offline business as it is to companies that sell their products exclusively over the Internet.

Google has observed that roughly 20% of all searches it processes contain a location-based phrase1. That means that billions of customers turned to the world’s largest […]

June 2014

Quick Tips for Generating Great Content for Your Website


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

One of the most important aspects of any website is the content. Creating engaging content is one of the bigger challenges you will face when launching or updating a website. The web designer will typically take care of the technical and creative side of the site, while you will be responsible for providing the message. ProSite Web Design has compiled some quick tips to help you easily generate great content for your website.

#1 – […]

May 2014

5 Goals for Your Email Marketing Campaign


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Businesses are relying more than ever on a solid email marketing campaign to be the backbone of their online efforts. In fact, a recent survey showed that small and medium-sized businesses devote the largest share of their marketing budgets to email1.

Email is fast, effective, and extremely low-cost… all you need is a good list of contacts and the right kind of messaging to get started. To really unlock the […]

April 2014

How to Find a Good Web Designer


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

How easy is it to find a business web designer? That depends. Do you want someone who can build a website, or a trusted partner who can help you grow your business online?

It’s important to make this distinction, since there are over a billion results for a Google search on “business web design”. Obviously, some of the companies you’ll find out there represent a better value than others, so […]

March 2014

Engagement Changes Everything in Online Marketing


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

The engineers at Google have incorporated a new factor into search engine results that has the potential to change the way your Internet marketing campaigns should be designed and implemented.

So, what is this difference? Google is now paying more attention to the way users interact with different search results, and then incorporating this information into future listings. The search giant may look at the time a user spends on your […]

February 2014

Understanding The Importance Of Responsive Web Design


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Responsive web design is a technology that is becoming essential for websites that are accessed by different types of devices including desktop computers, laptops, tablets and smartphones. To get a general idea of the importance of responsive web design consider the following statistics:

  • 91% of all people on earth have a mobile phone and 56% of those are smartphones1
  • 72% of those that own a tablet make a weekly purchase online from […]

How Accountants Can Make Their Websites Add Up to Greater Value


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

According to the last US Census, there are roughly 1.7 million accountants working in the US.1 That means your potential clients have a lot of professionals and competitors to choose from. If they go online to find an accountant in their area, or research your company (and that’s something that more than three-quarters of all Americans do regularly2), what will they find?

In other words, what makes your accounting website […]

January 2014

How to Generate More Leads From Your Website


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Ongoing optimization is the key to maximizing your online presence.

However, many businesses struggle to keep website content updated and to stay current with constantly changing technologies even though a website is a key element in attracting clients.

Thankfully, there is a solution that not only saves you precious time but powers your online marketing into an even more valuable lead generation tool – working […]

December 2013

No more wasted advertising. 4 reasons why online marketing provides a better value in attracting clients.


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

This year, more than half of all consumers will shop online during the holiday season. Virtual holiday shopping is exploding in popularity and smart businesses, knowing that Internet advertising gives more value compared to traditional media, are reaping the benefits.

The increase in online sales is expected to triple that of traditional retail. Astounding numbers especially on the heels of a recession.

If these statistics alone don’t have you convinced, here are […]