Understanding The Importance Of Responsive Web Design


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Responsive web design is a technology that is becoming essential for websites that are accessed by different types of devices including desktop computers, laptops, tablets and smartphones. To get a general idea of the importance of responsive web design consider the following statistics:

  • 91% of all people on earth have a mobile phone and 56% of those are smartphones1
  • 72% of those that own a tablet make a weekly purchase online from […]

How Accountants Can Make Their Websites Add Up to Greater Value


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

According to the last US Census, there are roughly 1.7 million accountants working in the US.1 That means your potential clients have a lot of professionals and competitors to choose from. If they go online to find an accountant in their area, or research your company (and that’s something that more than three-quarters of all Americans do regularly2), what will they find?

In other words, what makes your accounting website […]

How to Generate More Leads From Your Website


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Ongoing optimization is the key to maximizing your online presence.

However, many businesses struggle to keep website content updated and to stay current with constantly changing technologies even though a website is a key element in attracting clients.

Thankfully, there is a solution that not only saves you precious time but powers your online marketing into an even more valuable lead generation tool – working […]

No more wasted advertising. 4 reasons why online marketing provides a better value in attracting clients.


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

This year, more than half of all consumers will shop online during the holiday season. Virtual holiday shopping is exploding in popularity and smart businesses, knowing that Internet advertising gives more value compared to traditional media, are reaping the benefits.

The increase in online sales is expected to triple that of traditional retail. Astounding numbers especially on the heels of a recession.

If these statistics alone don’t have you convinced, here are […]

5 Common Pay-Per-Click Advertising Mistakes to Avoid


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

In general, most companies would be wise to prioritize their efforts on their organic search engine optimization efforts as opposed to spending advertising dollars on pay-per-click ads. However, for some businesses paid ads make sense. The 24% increase in U.S. search ad spending in platforms like Google and Facebook during the first quarter of 20131 is a testament to their popularity. If your business falls into this group, make sure […]