5 Common Pay-Per-Click Advertising Mistakes to Avoid


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

In general, most companies would be wise to prioritize their efforts on their organic search engine optimization efforts as opposed to spending advertising dollars on pay-per-click ads. However, for some businesses paid ads make sense. The 24% increase in U.S. search ad spending in platforms like Google and Facebook during the first quarter of 20131 is a testament to their popularity. If your business falls into this group, make sure […]

3 Essential Websites You Can Use Right Now To Market Your Small Business – For Free!


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

While the overall economy is sagging, e-commerce continues to flourish. U.S. online retail sales are expected to reach $278.9 billion in 20151. 3 essential websites that your small business can take advantage of right now to improve its online presence are described below. Best of all, they are all FREE!

#1 – Facebook

Commerce continues to rapidly move online and to mobile devices, increasing the importance of “virtual referrals” as consumers turn to online […]

How to Claim Your Local Business Listing In Search Engines


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Now, more than ever, it is essential for your business to have a prominent, informative listing in online search engines. Consumers are looking for the services you provide right now, so make it easy for them to find you. One of the easiest ways you can do this is to claim your local business listing with search engines like Google, Bing, and Yahoo. A local business listing is an expansion of […]