How to Find a Good Web Designer


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

How easy is it to find a business web designer? That depends. Do you want someone who can build a website, or a trusted partner who can help you grow your business online?

It’s important to make this distinction, since there are over a billion results for a Google search on “business web design”. Obviously, some of the companies you’ll find out there represent a better value than others, so […]

Engagement Changes Everything in Online Marketing


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

The engineers at Google have incorporated a new factor into search engine results that has the potential to change the way your Internet marketing campaigns should be designed and implemented.

So, what is this difference? Google is now paying more attention to the way users interact with different search results, and then incorporating this information into future listings. The search giant may look at the time a user spends on your […]

Understanding The Importance Of Responsive Web Design


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Responsive web design is a technology that is becoming essential for websites that are accessed by different types of devices including desktop computers, laptops, tablets and smartphones. To get a general idea of the importance of responsive web design consider the following statistics:

  • 91% of all people on earth have a mobile phone and 56% of those are smartphones1
  • 72% of those that own a tablet make a weekly purchase online from […]

How Accountants Can Make Their Websites Add Up to Greater Value


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

According to the last US Census, there are roughly 1.7 million accountants working in the US.1 That means your potential clients have a lot of professionals and competitors to choose from. If they go online to find an accountant in their area, or research your company (and that’s something that more than three-quarters of all Americans do regularly2), what will they find?

In other words, what makes your accounting website […]

How to Generate More Leads From Your Website


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Ongoing optimization is the key to maximizing your online presence.

However, many businesses struggle to keep website content updated and to stay current with constantly changing technologies even though a website is a key element in attracting clients.

Thankfully, there is a solution that not only saves you precious time but powers your online marketing into an even more valuable lead generation tool – working […]

5 Common Pay-Per-Click Advertising Mistakes to Avoid


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

In general, most companies would be wise to prioritize their efforts on their organic search engine optimization efforts as opposed to spending advertising dollars on pay-per-click ads. However, for some businesses paid ads make sense. The 24% increase in U.S. search ad spending in platforms like Google and Facebook during the first quarter of 20131 is a testament to their popularity. If your business falls into this group, make sure […]

3 Essential Websites You Can Use Right Now To Market Your Small Business – For Free!


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

While the overall economy is sagging, e-commerce continues to flourish. U.S. online retail sales are expected to reach $278.9 billion in 20151. 3 essential websites that your small business can take advantage of right now to improve its online presence are described below. Best of all, they are all FREE!

#1 – Facebook

Commerce continues to rapidly move online and to mobile devices, increasing the importance of “virtual referrals” as consumers turn to online […]

How to Claim Your Local Business Listing In Search Engines


By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Now, more than ever, it is essential for your business to have a prominent, informative listing in online search engines. Consumers are looking for the services you provide right now, so make it easy for them to find you. One of the easiest ways you can do this is to claim your local business listing with search engines like Google, Bing, and Yahoo. A local business listing is an expansion of […]