By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com
Although this is a question that’s certain to bring a lot of different answers, it remains a popular one and it’s on your mind as you begin the process of creating your new website.
To come to some sort of answer, let’s begin by narrowing things down a little. The price you should pay for a new business website is largely influenced by three factors:
- The size of your website
- The functionality and features of your website
- The amount of customization needed
None of these is likely to be a big surprise. Companies with a larger amount of services, information, or product pages, are going to need bigger sites. Dynamic sites that offer interactive functionality like filterable listings or ecommerce require more coding than a pure marketing site or online brochure with static pages. Likewise, requests for specific design or graphic elements can increase the amount of work involved to launch a custom website.
Moving beyond those factors, a quick look through almost any market will show that you could realistically spend anywhere from a few thousand dollars to tens of thousands of dollars or more for a web presence. So, how do you find the best value and maximize your investment?
It’s not as hard as it seems, if you keep a few key ideas in mind:
First, you have to trust your own instincts and common sense. A lot of companies fall for the trap of looking for a “bargain” in web design, only to find that they generally don’t exist. You can throw a site together cheaply by having someone who is overseas, or brand new, work on your website. However, is that really the best long-term approach for something that’s going to be an important business asset going forward, showcasing your company to a global audience, and the hub of your marketing plans? You already know better, so don’t be fooled by offers that sound too good to be true.
Next, you have to remember that a proven track record is extremely valuable. You might pay more for a designer that knows what they’re doing, but their experience is going to not only save you a lot of money in the long run but will also make you money by attracting new business.
Think of Marketing as an Investment
Keep in mind that it isn’t what your new website costs, but what it gives you back. What is the value of a new client worth to you? How about the lifetime value of that client? Now multiply that by the number of clients a new site can provide to you. A website is reaching out to those potential clients 24/7.
A recent survey of the top 25,000 most-visited sites on the Internet found that the average new visitor spends just over 3 seconds on a page before leaving.1 If your website makes the right impression and helps create sales opportunities, then it becomes priceless. However, if customers leave quickly and never return, you aren’t going to see any measurable return on your investment. It’s important to keep that in mind, since the goal isn’t just to save money, but to create the biggest impact.
The bottom line is that you need to treat your new business website as you would any other asset – one that should have long-term value. If you can keep that perspective in mind, then it won’t be hard for you to decide how much to pay for your next site, or who you should hire to build it for you.
If you are ready to get started, contact ProSite Web design today for a free consultation to see how we can help.
Tom Warthen is the President of ProSite Web Design LLC and has been helping businesses looking for a high return on their online marketing investment since the early days of the Internet in the 1990s. To learn more about how to make your website the best it can be, and to contact ProSite Web Design for a consultation, visit http://www.websitedesignersdc.com.
1 “2013 Web Design Statistics” 23 Jun 2013. Web. zerolaunch.com. 28 Aug 2013. http://www.zerolaunch.com/2013-web-design-statistics/