By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com
How easy is it to find a business web designer? That depends. Do you want someone who can build a website, or a trusted partner who can help you grow your business online?
It’s important to make this distinction, since there are over a billion results for a Google search on “business web design”. Obviously, some of the companies you’ll find out there represent a better value than others, so you need to know how to separate the significant differences from the ones that aren’t as important.
So what matters most in choosing a business web designer, and how can you be sure to find it?
The first thing to understand is that finding a good business web designer is like finding a “good house,” or a “good car.” Some are undoubtedly better than others but your own personal preferences factor pretty heavily into the mix, too. Here are a few things you’ll definitely want to consider:
There are a handful of web designers who have been in the industry a long time, and more than a few who have recently started out. The value you place on their past experience is up to you, but selecting a brand-new designer carries obvious risks.
Typically, a business owner or manager’s first step in evaluating web designers is to take a look through their portfolios. That’s a great place to start, since it should give you a sense of their style and capabilities.
Budgets are going to figure into the equation at some point or another, but recognize that quality web design work is an investment, and don’t necessarily assume that you’re getting a great deal just because the figure on their proposal for you is low. You want the site that makes you the most money over the long term, not just the one with the lowest up-front cost.
Reputation and Results
As important as experience and pricing are there is one more thing you should always consider when choosing a business web designer: their reputation and the results they have gotten for other clients in the past. The real key to getting long-term value is in selecting someone who can help your business grow.
By looking at previous work, relevant case studies, and testimonials from past clients, you’ll gain valuable insight into the responsiveness, reliability and results you can expect.
There are a lot of things that matter in choosing the right business web designer, but results are what matter most. Remember that, and take the time to find someone you trust to help take your business to the next level.
Tom Warthen is the President of ProSite Web Design LLC and has been helping businesses looking for a high return on their online marketing investment since the early days of the Internet in the 1990s.
Learn more about how ProSite Web Design can apply their formula for online marketing success to your company to power your business, consistently attract clients, and accelerate your profits – visit http://www.websitedesignersdc.com and contact ProSite Web Design today.