By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

When it comes to successfully finding new customers over the Internet, almost everything starts with keywords. After all, keywords are how search engines rank you, and they are the way other sites typically link to yours, which means that they are ultimately how buyers are going to end up discovering your website in the first place.

An estimated 500 million websites were online last year1, and the number of new sites coming online is still accelerating. Since the core of your business website boils down to a handful of keywords with a marketing message, it’s crucial, especially in today’s competitive business atmosphere, that you choose the right ones – the set of keywords that maximize the profitability of your website.

Here are a handful of tips to help you do just that:

Think like your best customer.

A business website that’s built for everyone, or even a large audience, is never going to be as targeted as it could be. Pick your initial keywords based on your perfect customer and add to that small list over time.

Don’t focus solely on traffic.

The common mistake with keyword research is to assume that higher traffic will equal more sales. It might, but it also might just lead you to more competition, or more visitors who never intend to buy. Pay attention to search volume, but also look for keywords that signal an intention to buy.

Rely on trials and analytics for true answers.

You’ll never really know how customers are going to react to your keywords – or marketing messages, for that matter – until you’ve actually tried them in a live setting. With that in mind, test different ideas and phrases and pay close attention to the feedback and response rates you get.

Review your keyword list at regular intervals.

Just as industries and customers change over time, so should your keywords. Make a point of reviewing them periodically to ensure that you’re still using the most relevant terms and phrases possible.

Having the right keywords can literally make or break your business. Companies that work with an expert report being highly satisfied with their Search Engine Optimization (SEO) results twice as often as those who attempt to keep their SEO in-house2.

View a few examples of client websites that ProSite Web Design has successfully optimized for search engines.

If you need help finding the right keywords for your business, why not contact ProSite today and arrange for a free consultation?


Tom Warthen is the President of ProSite Web Design LLC and has been helping businesses looking for a high return on their online marketing investment since the early days of the Internet in the 1990s. To learn more about how to make your website the best it can be, and to contact ProSite Web Design for a consultation, visit http://www.websitedesignersdc.com.

1 Lucian Parfeni. “The Web Now Has Over 500 Million Websites” 7 Oct 2011. Web. Softpedia. 29 Aug 2012. http://news.softpedia.com/news/The-Web-Now-Has-Over-500-Million-Websites-226347.shtml
2 “B2B and B2C Cos. Say SEO Top Digital Channel For Lead Gen” 29 Aug 2012. Web. Marketing Charts. 4 Sep 2012. http://www.marketingcharts.com/direct/seo-said-top-digital-channel-for-b2b-and-b2c-lead-gen-23087/?utm_source=Monthly+Newsletter&utm_campaign=675bed4e40-9%2F4%2F12_Newsletter&utm_medium=email

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