By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com

Responsive web design is a technology that is becoming essential for websites that are accessed by different types of devices including desktop computers, laptops, tablets and smartphones. To get a general idea of the importance of responsive web design consider the following statistics:

  • 91% of all people on earth have a mobile phone and 56% of those are smartphones1
  • 72% of those that own a tablet make a weekly purchase online from that device1
  • 55% of all cell phone owners use their cell phone to go online with 17% being “cell-mostly internet users”2
  • 62% of all companies that implemented responsive web design showed increased sales3

The good news is that with responsive web design you only have to design one website because the website itself is able to read the type of device and modify the appearance to optimize the viewer’s experience.

With responsive web design your business will:

  • Increase accessibility and appeal for your existing and potential clients
  • Make changes once that will reflect optimally across all display options
  • Maximize the ability to move up search engine results with increasing traffic to your website

So What is Responsive Web Design Technology?

If you have ever accessed a website using a desktop or a laptop computer and then on a smartphone or tablet and have noticed a difference, you have probably been on a site using responsive web design technology.

The major benefit to your business in using responsive web design technology is that your website always provides the relevant information and optimally displays it to the customer, regardless of the device they are using.

Websites that have not been coded with responsive web design technology may be cramped, or worse yet, impossible to read when viewed on a small screen device.

Responsive website design allows your business to set up one website that is able to recognize the type of device being used to access the site so more graphics and information are provided automatically for those using a desktop or laptop because the screen is so much larger. On the other hand, a mobile phone or tablet with a much smaller screen requires limiting the non-essential content that is displayed on the page for a better viewing experience. Navigation on the site also automatically changes based on the type of device, which makes browsing the website easy from a computer, smartphone or tablet.

If you haven’t considered responsive web design you are missing out on optimizing your site to its full potential. To learn more contact ProSite Web Design today.


Tom Warthen is the President of ProSite Web Design LLC and has been helping businesses looking for a high return on their online marketing investment since the early days of the Internet in the 1990s.

Learn more about how ProSite Web Design can apply their formula for online marketing success to your company to power your business, consistently attract clients, and accelerate your profits – visit http://www.websitedesignersdc.com.

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1. Heburn, A. (2013, October 1). Infographic: 2013 Mobile Growth Statistics. Retrieved December 2013, from Digitalbuzz: http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/


2. Smith, A. (2012). Cell Internet Use 2012. Pew Research Center.


3. Sprung, R. (2013, July 13). Inbound Marketing; 17 Compelling Stats That Make the Case for Smarter Site Design. Retrieved December 2013, from HubSpot: http://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list

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