By Tom Warthen – President, ProSite Web Design LLC – www.websitedesignersdc.com
It’s not always easy to tell when your business needs a new website. It usually won’t just break down or stop working altogether like a copy machine. But your business website is every bit as important to your company as any other asset, and you need to recognize when it’s time to make improvements.
Consider these signs that it’s time to replace or redesign your business website:
You have broken links and missing pages.
Like a patchy roof or boarded-up windows, missing pages, broken links, and errors on your business website show you – and anyone who visits your pages – that an important part of your business is in disrepair. Not only will these eye sores make you seem less professional and hurt your company’s credibility, but they could also damage your search engine rankings, as Google and the other engines penalize sites that do not load correctly.
Your business website is out of touch with your actual business.
Would a visitor to your website know immediately what it is you can do to help them? Too many company sites don’t clearly define their core services and value to visitors. An effective web presence includes intuitive information architecture and specific calls to action targeted to your audience and your ideal clients. Anything that doesn’t reflect your intended company image is a red flag.
Your content is dated.
This is another problem that is all too common. In some cases, your site might not reflect the latest products or ideas. Or, it could simply appear “old,” with outdated design or with news items from months ago, when the business is still thriving.
You have the sense that you could be getting more from a new website than your current one.
Sometimes, you can’t put a finger on exactly why you need a new business website, you’re just sure that you do. Trust your gut. A professional business website is a key to your company’s growth and success, contact ProSite Web Design to schedule a free consultation or website redesign evaluation today.
Tom Warthen is the President of ProSite Web Design LLC and has been helping businesses looking for a high return on their online marketing investment since the early days of the Internet in the 1990s. To learn more about how to make your website the best it can be, and to contact ProSite Web Design for a consultation, visit http://www.websitedesignersdc.com.