By Tom Warthen – President, ProSite Web Design LLC –

In general, most companies would be wise to prioritize their efforts on their organic search engine optimization efforts as opposed to spending advertising dollars on pay-per-click ads. However, for some businesses paid ads make sense. The 24% increase in U.S. search ad spending in platforms like Google and Facebook during the first quarter of 20131 is a testament to their popularity. If your business falls into this group, make sure […]