Are Your Website Landing Pages Working Hard Enough?

By Tom Warthen – President, ProSite Web Design LLC –

As the world’s largest search engine, Google processes more than a billion searches every day1 and takes in more than $10 billion per quarter in ad revenue alone2. This revenue is largely driven by competitors that know the value of directing targeted customers to their own websites.

Internet marketing is an essential part of business strategy for almost all successful companies today and, given the competition out there, it is important to get the most […]

Give Your Website A Tune Up

By Tom Warthen – President, ProSite Web Design LLC –

Now is the perfect time to improve the effectiveness of your marketing efforts and streamline your business for maximum profitability.

ProSite Web Design explores ideas to help you accomplish these goals, starting with a list of questions to ask yourself in order to measure and improve your website’s performance.

Or, let ProSite save you the time and effort by doing it for you. Contact ProSite Web Design today to see how we can help.

Bottom line: Your […]

10 Keys To A Successful Website

By Tom Warthen – President, ProSite Web Design LLC –

In the current economic climate, many businesses are running for cover and looking to simply weather the storm. At the same time, strategic thinkers are positioning themselves for growth, using the slowdown to reevaluate their marketing and their online presence.

Is your website driving new customers to you or driving them away?

Hit the ground running ahead of the competition when the financial cloud passes with these 10 keys to a successful website…

#1 – Provide Value

Customer-focused, relevant […]

5 Steps To Search Engine Optimization

By Tom Warthen – President, ProSite Web Design LLC –

You have a business. You want to stand out from the competition. On the web, this may seem a daunting challenge when a search for any imaginable business or service yields hundreds of thousands, if not millions, of results. So how do you get your website to the top of the list?

The answer is Search Engine Optimization, or SEO: the process of improving the quality and volume of traffic to your website from search engines […]

How To Identify Keywords That Maximize The Profitability Of Your Website

By Tom Warthen – President, ProSite Web Design LLC –

When it comes to successfully finding new customers over the Internet, almost everything starts with keywords. After all, keywords are how search engines rank you, and they are the way other sites typically link to yours, which means that they are ultimately how buyers are going to end up discovering your website in the first place.

An estimated 500 million websites were online last year1, and the number of new sites coming online is still […]

Online Sales Conversion – From Online to Offline: How to Get Web Visitors Into Your Retail Store

By Tom Warthen – President, ProSite Web Design LLC –

If you own a retail or physical store, you should know that online marketing is essential to your success. Finding customers online can be just as valuable to your offline business as it is to companies that sell their products exclusively over the Internet.

Google has observed that roughly 20% of all searches it processes contain a location-based phrase1. That means that billions of customers turned to the world’s largest […]

Quick Tips for Generating Great Content for Your Website

By Tom Warthen – President, ProSite Web Design LLC –

One of the most important aspects of any website is the content. Creating engaging content is one of the bigger challenges you will face when launching or updating a website. The web designer will typically take care of the technical and creative side of the site, while you will be responsible for providing the message. ProSite Web Design has compiled some quick tips to help you easily generate great content for your website.

#1 – […]

5 Goals for Your Email Marketing Campaign

By Tom Warthen – President, ProSite Web Design LLC –

Businesses are relying more than ever on a solid email marketing campaign to be the backbone of their online efforts. In fact, a recent survey showed that small and medium-sized businesses devote the largest share of their marketing budgets to email1.

Email is fast, effective, and extremely low-cost… all you need is a good list of contacts and the right kind of messaging to get started. To really unlock the […]

How to Find a Good Web Designer

By Tom Warthen – President, ProSite Web Design LLC –

How easy is it to find a business web designer? That depends. Do you want someone who can build a website, or a trusted partner who can help you grow your business online?

It’s important to make this distinction, since there are over a billion results for a Google search on “business web design”. Obviously, some of the companies you’ll find out there represent a better value than others, so […]

Engagement Changes Everything in Online Marketing

By Tom Warthen – President, ProSite Web Design LLC –

The engineers at Google have incorporated a new factor into search engine results that has the potential to change the way your Internet marketing campaigns should be designed and implemented.

So, what is this difference? Google is now paying more attention to the way users interact with different search results, and then incorporating this information into future listings. The search giant may look at the time a user spends on your […]